Yes, you read that title right and trust me, it's not really going to go down well, for consumers, e.g: you and me.
Because of this, that's being brought to the table, the founders of Whatsapp has reportedly left the company. Brian Acton has left the table saying Mark was in a rush to monetize the service and that undermines the elements of the app's encryption technology.
Targeted advertising is what makes me unhappy
When WhatsApp was founded in 2009, the team promised they would keep it ad-free and respect the privacy of users. But come February 19, 2014, I'm pretty sure we all know knew deep down inside everything was going to change as Facebook Inc. bought the platform. They have really brought about cool features to the platform, but the incoming one is just a deal-breaker.
Whatsapp vice president, Chris Daniels was the one who made know this new update to come, come 2019 January as speculated by many. He said WhatsApp would start putting adverts in status, that it would be the primary mode of monetization for WhatsApp as well as an opportunity for businesses to reach people on WhatsApp.
Many are speculating that these adverts coming are unskippable and that Mr. Acton said "targeted advertising" only makes clear that you should forget about WhatsApp not prying into your privacy.
Personally, this has saddened me and I can say I literally see some startup already bidding for users WhatsApp will lose if they implement this, new chat apps will most likely spring up if those ads come unskippable. What do you think of this?
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Kindly drop your view on this.